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The journey to digital maturity goes far beyond the adoption of new technologies. While tools, platforms, and infrastructure are important, the true engine of transformation lies in people. They are the ones who use the systems, interpret data, execute processes, and make decisions. Therefore, preparing the team is one of the most critical factors for digital evolution to happen consistently and sustainably.
Many organizations invest in advanced technological solutions but fail to achieve the expected results precisely because they do not prepare their teams for this change. Digital maturity is not built solely with technology—it requires skills development, cultural change, and strategic alignment.
Understanding digital maturity
Before preparing the team, it is essential to understand what digital maturity means. It refers to the level of capability an organization possesses to use technology, data, processes, and culture in an integrated way, with the goal of generating value for the business.
Companies that are more digitally mature exhibit characteristics such as:
- Intensive use of data in decision making.
- Automated and integrated processes
- Innovation-oriented culture
- Focus on customer experience
- Ability to adapt quickly to change.
To reach that level, it is necessary to evolve not only in technology, but also in people and processes.
The role of people in digital transformation.
Digital transformation is changing the way work is done. New tools require new skills, new processes demand new ways of working, and decisions are increasingly based on data.
If the team is not prepared, the technology becomes underutilized, processes do not evolve, and the transformation loses momentum.
Therefore, investing in people’s development is essential. This includes both technical and behavioral skills.
Developing digital skills
One of the first steps is to identify which skills are needed to support the company’s digital strategy. Among the most important are:
- Data analysis: ability to interpret information and support decisions
- Technological knowledge: understanding the tools and platforms used
- Process overview: understanding the flow of activities and their integration
- Critical thinking: ability to question, analyze and propose improvements
- Adaptability: ability to cope with constant change
Based on this, it is possible to structure training programs aligned with the organization’s needs.
Continuous training and hands-on learning
Training should not be a one-off event, but rather continuous. Digital evolution demands constant learning, as technologies and work models are always changing.
In addition to formal training, it is important to encourage hands-on learning with direct application in daily work. Pilot projects, workshops, labs, and collaborative initiatives help consolidate knowledge and accelerate progress.
Another important point is to adapt the content to the team’s level of maturity. Not everyone is at the same stage, and this needs to be considered to ensure effectiveness.
Culture of innovation and collaboration
Preparing the team also involves working on the organizational culture. A digitally mature company values innovation, encourages experimentation, and accepts mistakes as part of the learning process.
Creating a safe environment to test new ideas is fundamental. When people feel comfortable proposing improvements, transformation gains speed.
Furthermore, collaboration between departments is essential. Digital maturity requires integration—and this only happens when teams work together, sharing knowledge and objectives.
Leadership as an agent of transformation.
Leaders play a crucial role in preparing their teams. They are the ones who set priorities, influence behaviors, and reinforce the importance of digital transformation.
A well-prepared leader should:
- Encourage team development.
- Promoting digital culture
- Supporting innovation initiatives
- Encourage the use of data in decision-making.
- Ensure alignment with the business strategy.
Without this support, the evolution of digital maturity tends to be slow and fragmented.
Alignment with processes and strategy
It’s not enough to train people if processes and strategy aren’t aligned. The team needs to understand how their work contributes to the company’s objectives.
Well-defined processes with clear Key Performance Indicators (KPIs) help to direct efforts and measure results. This brings more clarity, focus, and engagement.
Furthermore, the integration of processes, technology, and people ensures that digital transformation happens consistently.
Measuring progress
To ensure that the digital maturity journey is progressing, it’s important to measure results. Maturity assessment models help identify the organization’s current stage, map gaps, and define priorities.
These assessments also allow you to track progress over time, ensuring that investments are generating value.
Among the models for measuring digital maturity, we highlight the…“Digital Maturity Model” – The TM Forum’s DMM, which is used globally and allows for benchmarking by comparing metrics with competitors of similar size, geographic region, customer segments, etc.
The journey to digital maturity is, above all, a people journey. Technologies are important, but it’s the teams that make the transformation happen in practice.
Preparing your team means investing in training, developing new skills, promoting a culture of innovation, and ensuring alignment with the business strategy.
Companies that understand this are able to evolve more quickly, sustainably, and efficiently—transforming not only their systems, but also the way they work, innovate, and generate value.
