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SERVICES
Data Protection Deployment
The enactment of the General Personal Data Protection Law (LGPD), Law No. 13,709/2018, marked a new era in how companies and organizations handle information about customers, employees, suppliers, and partners. Inspired by international legislation such as the European GDPR, the LGPD establishes principles, rights, and duties that all companies in Brazil must observe when collecting, storing, processing, and sharing personal data.
Non-compliance with the LGPD can result in severe penalties, including fines up to 2% of a company’s revenue, capped at BRL 50 million per violation, in addition to administrative, reputational, and legal sanctions.
More than just complying with the law, the implementation of a Data Protection and Privacy System is a fundamental step to demonstrate responsibility, protect the brand, and gain market trust. In this context, Automatum offers a complete and structured service to implement policies, processes, and tools aligned with LGPD principles, in a personalized and efficient manner, focused on results and risk mitigation.
Why do it?
The need to protect personal data is no longer a theoretical issue or exclusive to technology companies. Today, all organizations — public or private, of any size or sector — handle personal data to some extent and are subject to LGPD rules.
Implementing a data protection system is essential for various reasons:
1. Mandatory legal compliance
The LGPD requires companies to adopt technical and administrative measures capable of protecting the personal data they process. Non-compliance can result in fines, activity suspensions, contract losses, and lawsuits.
2. Reduction of operational and reputational risks
Leaks, unauthorized access, and improper use of data can cause financial losses, damage to image, and loss of trust from customers and partners. A structured system significantly reduces these risks.
3. Improvement of information governance
Implementing data protection brings direct benefits to the organization, such as organization of data flows, clarity of roles and responsibilities, and control over the information lifecycle — from collection to disposal.
4. Competitive advantage
Companies that demonstrate maturity in privacy and information security gain an advantage in bidding processes, audits, mergers, acquisitions, and negotiations with major clients or investors.
5. Enhancement of ethics and transparency culture
The LGPD centers on protecting the data subject. By adopting effective measures, the company shows respect for its audiences and acts responsibly.
Automatum structures this service into five integrated stages that ensure a solid and continuous implementation:
- Privacy and Data Protection Preparation
Scope identification, initial mapping of processed data, risk diagnosis, and project planning. - Privacy and Data Protection Organization
Definition of roles (such as the Data Protection Officer – DPO), creation of privacy policies, and guidelines for internal areas. - Privacy and Data Protection Implementation
Practical application of policies and procedures, using technical tools (checklists, software, questionnaires, security tests, etc.). - Privacy and Data Protection Governance
Establishment of monitoring routines, internal audits, records of data processing activities, and continuous controls. - Evaluation and Continuous Improvement
Process reassessment, effectiveness testing, periodic training, and corrective and evolutionary actions.
We also conduct training with involved teams to ensure everyone understands their duties and knows how to handle personal data in compliance with the law. Our work covers the entire data lifecycle: collection, reception, use, sharing, storage, processing, and disposal — applicable to clients, employees, suppliers, users, and other stakeholders.
Furthermore, we follow the core principles of the LGPD:
- Purpose, Adequacy, and Necessity: data is processed only for legitimate, specific, and compatible purposes.
- Free Access, Quality, and Transparency: we ensure clarity about which data is processed, how, and why.
- Security and Prevention: we implement robust technical and administrative controls to prevent unauthorized access, loss, or leaks.
- Non-discrimination and Accountability: we ensure the processing is ethical, fair, and fully justifiable — with documented evidence.
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Who is it for?
The Data Protection Deployment service by Automatum is ideal for companies and organizations of any sector or size that:
Process personal or sensitive data of customers, users, employees, suppliers, or third parties;
Have not yet fully complied with LGPD or wish to review their processes to ensure compliance;
Need to structure or update their data governance program, with clear policies, proper documentation, and technical tools;
Are concerned about legal, reputational, or operational risks related to data management;
Participate in public tenders, investment rounds, or audits and need to demonstrate documented compliance with legislation;
Value ethics, transparency, and information security as corporate values.
It is also suitable for growing companies, rapidly scaling startups, or organizations operating in digital environments with intensive data collection.
Regardless of the company’s current stage, Automatum offers a customized, secure, and internationally compliant project focused on practical results, risk mitigation, and strengthening trust with all stakeholders.
