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During Futurecom, one of Latin America’s leading technology, connectivity, and digital transformation conferences, the panel “Innovation from the Inside Out: Emerging Technologies, Networks, Orchestrations, and Customer Interfaces” brought together leading industry figures. Moderated by José Ricardo Formagio Bueno, who led a rich discussion featuring Renata Marques (CIO of Natura), André Ituassu (CTO of IHS Systems), Roberto Murakami (VP of Networks and Telecom Latin America at NEC), and Dorian Lacerda (Founder and Director of Abranet).
The meeting was marked by in-depth reflections on the impact of emerging technologies, the importance of continuous innovation, and how established companies are rethinking their business models from a perspective focused on data, connectivity, and customer experience.
Culture, technology and purpose: the tripod of transformation
The discussion showed that, more than adopting new technologies, the challenge for companies is to create a culture of sustainable innovation. This requires prepared leadership, skilled employees, and flexible organizational structures.
Innovation from the inside out, therefore, is a continuous process of learning, experimentation, and adaptation. It reflects a mindset that sees technology as a means—not an end—to generating value and positive impact.
The panel reinforced that companies that strategically integrate technology, people, and purpose are better prepared to face the challenges of the digital economy and lead the future of their markets.
The Futurecom event was a true portrait of digital transformation in motion, demonstrating that innovation emerges when business and technology work together. The integration of smart grids, technological orchestration, and customer focus defines the new standard of global competitiveness.
Companies that invest in innovation from the inside out strengthen their adaptability, expand their opportunities, and build a more connected, collaborative, and sustainable future. sustentável.
